Competencies
C1 Entrepreneurship. Initiating and creating products and services, independent and enterprising.
C2 Market research. Conducting, interpreting, testing and evaluating market research.
C3 Business environment analysis (BEA). Determine both the strengths and weaknesses based on analysis of internal business processes and culture, as part of the value chain, and also the opportunities and threats to the local, national and / or international market, based on relevant national and international trends.
C4 Strategy and policy. Developing a marketing strategy for a national or international company and be able to support and substantiate the choices made.
C5 Planning and implementation. Design, implement and update of plans from the marketing policy.
C6 Sales. Develop and maintain business relationships for the purpose of purchasing, sales and service.
C7 Communications. Communicate in more languages and take account of cultural differences. Internal, external, national and international.
C8 Marketing Communications. Translating the marketing plan to an on-and offline marketing communications plan.
C9 Leadership and management. Lead a project, a business unit, business or a company.
