Bicycle action to create more attention for the cycle sheds and awareness for the use of bicylce lights | Performed by Dundas Produktions

 

We created a concept where each cycle shed had their own spotlights. We used skybeams to make the bicycle sheds visible from far away. Each bicyle shed got his own color scheme which was characteristic for the bicycle shed. The action was very spectacular and draw a lot attention of  people. The action was part of the national bicycle campagin "ik wil je zien".

For this action I was responsible for customer contact, concept creation and execution of the production.

Here is a short movie of the action: